7 Tips for Negotiating a Better Salary

7 Tips for Negotiating a Better Salary
TABLE OF CONTENT

Salary negotiation can feel intimidating, but it’s a crucial step in getting paid what you’re worth. The right approach can make all the difference—helping you secure not just a better paycheck but also the recognition you deserve. We asked 7 thought leaders for their best tips on negotiating a higher salary—here’s what they had to say.

  • Focus on Your Value to Company
  • Articulate Value with Skills and Successes
  • Anchor High with Justified Data
  • Negotiate to Recognize Your Skills' Value
  • Know Full Value Before Negotiating Salary
  • Do Thorough Research on Industry Standards
  • Show Results to Prove Your Worth

Focus on Your Value to Company

One effective negotiation strategy for handling salary discussions during a job interview is to focus on the value you bring to the company rather than just the salary figure itself. Before the interview, thoroughly research the industry standards for the position, considering factors like location, company size, and your level of experience. During the negotiation, articulate clearly how your skills, experiences, and potential contributions align with the company's goals and challenges. Instead of presenting a single figure, provide a salary range that reflects your market research and personal value, showing flexibility and openness to discussion.

For instance, in a recent negotiation, I emphasized my unique blend of skills and how they directly addressed the company's current challenges, which I had identified through pre-interview research. I presented a salary range based on comprehensive market research, highlighting my eagerness to grow with the company. This approach not only demonstrated my understanding of my worth and the market but also my commitment to contributing to the company's success.

Niclas Schlopsna

Niclas Schlopsna

Managing Consultant and CEO, spectup

Articulate Value with Skills and Successes

An effective negotiation strategy for handling salary discussions during a job interview is to clearly articulate your value by highlighting your skills, experience, and prior successes, particularly those that positively impacted the bottom line. Demonstrating how you've contributed to previous employers' financial success provides solid justification for your salary expectations. I also recommend not shying away from expressing your enthusiasm for the role. Genuine passion for the job and the company can be persuasive, showing potential employers your commitment and potentially influencing the negotiation in your favor. This could position you as an asset worth investing in, making a compelling case for a salary that reflects your proven track record and future potential.

Blake Smith

Blake Smith

Marketing Manager, ClockOn

Anchor High with Justified Data

One of the most effective salary negotiation strategies I've used is anchoring high while being prepared with data to justify the ask. Before entering any negotiation, I research industry salary benchmarks, company financials, and the specific role's market value. Having concrete numbers allows me to confidently state my expected salary rather than waiting for the employer to dictate it.

I also emphasize my unique value by highlighting past performance metrics, such as revenue growth, cost savings, or efficiency improvements I've contributed to in previous roles. When discussing salary, I frame it as a business decision rather than a personal request. Instead of saying, "I need a higher salary," I position it as, "Based on my skills and the impact I've had in similar roles, I believe a compensation package of X is appropriate." This approach shifts the conversation from a request to a justified expectation, making it more likely to be met with a positive outcome.

Georgi Petrov

Georgi Petrov

CMO, Entrepreneur, and Content Creator, AIG MARKETER

Negotiate to Recognize Your Skills' Value

Negotiating isn't just about getting a higher salary-it's about recognizing your skills' value and ensuring your compensation matches the role's responsibilities. It's common for job seekers to hesitate, worrying that negotiating might risk the offer. However, in reality, many employers expect some negotiation and often have wiggle room in their initial offers. By approaching the conversation with confidence and clear reasoning, you show your professionalism and your desire to find a win-win situation.

One key piece of advice I'd give to job seekers is to do your homework on your market value before you start negotiating. Look into salary surveys and industry reports, and talk to your network to figure out what's fair and competitive for your position and experience level. With this information, you can confidently present your case, explaining how your unique skills and experiences will benefit the company.

Kristin Marquet

Kristin Marquet

Founder and Creative Director, Marquet Media

Know Full Value Before Negotiating Salary

Know the full value you bring to the table and what that's worth to employers before entering salary negotiations. Your salary should reflect not just your experience, but also the potential contributions you can make to the team and the current state of your industry. Start by researching typical salary ranges for professionals with your level of experience, skills, education, and certifications, so you know what others with similar credentials are earning. Combine this with insights into the demand for your role, salary expectations in your geographic area, and the talent landscape in your industry.

Once you're at the negotiation table, this knowledge gives you a significant advantage. It allows you to confidently ask for what you're truly worth and helps you prioritize the achievements or skills that will strengthen your case. For instance, demonstrating how you've contributed to revenue growth, cost savings, or operational improvements in previous roles can significantly improve your chances of securing the compensation you deserve.

David Case

David Case

President, Advastar

Do Thorough Research on Industry Standards

One tip I would give job seekers to negotiate a better salary is to do thorough research on industry salary standards before entering negotiations. I learned this during my own job search when I was offered a position in marketing. I researched what professionals in similar roles and with similar experience were earning in my region and industry using platforms like Glassdoor and Payscale.

Armed with this information, I was able to confidently ask for a salary that reflected the market value for my skills and experience. I also framed the conversation around the value I would bring to the company, highlighting how my background would contribute to achieving their goals. This approach not only helped me secure a better offer but also showed that I was well-prepared and knowledgeable.

My advice is to never underestimate the power of research-knowing the right salary range gives you the confidence to negotiate effectively and ensures you're getting paid what you're worth.

Nikita Sherbina

Nikita Sherbina

Co-Founder and CEO, AIScreen

Show Results to Prove Your Worth

Negotiating a better salary starts with knowing your value. When I moved from freelancing to UGC management, the first offer I got was lower than expected. Instead of saying yes right away, I showed real numbers-engagement rates, conversion boosts, and actual sales from my content. A brand won't argue with results. Data speaks louder than words.

Talking money is easier when you tie it to impact. Employers see content as creative work, but it's also performance-driven. The UGC videos I created for Amazon weren't just engaging-they ranked, converted, and outperformed polished ads. That's the leverage. Instead of asking for more, I proved why I was already worth it. Salary follows results.

Natalia Lavrenenko

Natalia Lavrenenko

UGC manager/Marketing manager, Rathly

Conclusion

Negotiating a better salary is about more than just asking for more money—it's about knowing your worth, presenting your value, and approaching the conversation with confidence and preparation. From researching industry standards to articulating your unique contributions and anchoring high with data, these strategies can help you secure a compensation package that truly reflects your skills and experience. Employers expect negotiations, and by demonstrating your impact and aligning your expectations with market realities, you can navigate the process successfully. Don't be afraid to advocate for yourself—your future earnings depend on it.