Professional Summary
Detail-oriented and results-driven Advertising Coordinator with over 5 years of experience in developing and implementing successful advertising campaigns. Adept at managing multiple projects simultaneously, collaborating with cross-functional teams, and analyzing campaign performance to optimize results. Proven track record of increasing brand awareness, engagement, and ROI. Seeking to leverage my skills and expertise at a dynamic organization like XYZ.
WORK EXPERIENCE
Advertising Coordinator
June 2018 - Present
ABC Advertising Agency | City, State
- Developed and executed advertising strategies for clients, resulting in a 20% increase in brand visibility and a 15% growth in lead generation.
- Managed a team of graphic designers and copywriters to create compelling ad creatives that drove a 25% increase in click-through rates.
- Conducted market research and competitor analysis to identify new advertising opportunities, leading to a 30% increase in market share for clients.
- Collaborated with clients to understand their business goals and objectives, resulting in a 10% increase in customer acquisition.
- Monitored and analyzed campaign performance metrics to optimize ad spend and achieve a 20% reduction in cost per acquisition.
Advertising Specialist
March 2015 - May 2018
DEF Marketing Solutions | City, State
- Planned and executed digital advertising campaigns across various platforms, resulting in a 25% increase in website traffic and a 20% growth in online sales.
- Managed social media advertising budgets totaling $100,000 monthly, achieving a 15% increase in return on ad spend.
- Conducted A/B testing on ad creatives and targeting strategies to improve campaign performance, leading to a 30% increase in conversion rates.
- Coordinated with external vendors and agencies to ensure timely delivery of advertising materials, reducing project turnaround time by 20%.
- Prepared regular reports and presentations on campaign performance for clients, demonstrating a 10% increase in client satisfaction.
Advertising Assistant
January 2013 - February 2015
GHI Advertising Firm | City, State
- Assisted in the development of advertising campaigns for clients in various industries, contributing to a 15% increase in brand awareness.
- Managed the scheduling and placement of advertisements across print and digital media channels, resulting in a 20% increase in ad visibility.
- Conducted keyword research and SEO analysis to optimize online advertising campaigns, achieving a 25% increase in organic traffic.
- Coordinated with internal teams to ensure seamless execution of advertising strategies, leading to a 10% improvement in campaign efficiency.
- Provided administrative support to the advertising team, including budget tracking and invoice processing, resulting in a 15% reduction in overhead costs.
EDUCATION
Bachelor's Degree in Marketing,
XYZ University
Jun 20XX