Professional Summary
Dynamic and results-oriented Content Marketer with over 5 years of experience in creating engaging content strategies that drive brand awareness and increase lead generation. Proven track record of developing and implementing successful content campaigns that have resulted in significant increases in website traffic and customer engagement. Skilled in content creation, SEO optimization, and data analysis to drive business growth and achieve marketing objectives.
WORK EXPERIENCE
Content Marketing Manager
January 2018 - Present
ABC Company | City, State
- Developed and executed content marketing strategies that increased organic website traffic by 40% within the first year.
- Managed a team of content writers and designers to produce high-quality, SEO-optimized content that resulted in a 25% increase in lead generation.
- Conducted A/B testing on email marketing campaigns, leading to a 15% improvement in click-through rates.
- Collaborated with the sales team to create targeted content for different buyer personas, resulting in a 30% increase in conversion rates.
- Utilized Google Analytics to track content performance and make data-driven decisions to optimize content strategy.
Senior Content Specialist
March 2015 - December 2017
DEF Company | City, State
- Led the redesign of the company blog, resulting in a 50% increase in organic search traffic.
- Implemented a content calendar that improved content production efficiency by 20%.
- Conducted keyword research and SEO analysis to optimize content for search engines, leading to a 35% increase in keyword rankings.
- Managed social media content and engagement, resulting in a 40% growth in followers and a 25% increase in social media referral traffic.
- Collaborated with the design team to create visually appealing infographics that were shared over 500 times on social media platforms.
Content Marketing Coordinator
June 2013 - February 2015
XYZ University | City, State
- Developed and implemented a content marketing strategy for the university's online programs, resulting in a 30% increase in enrollment.
- Created targeted email campaigns that achieved a 20% open rate and a 15% click-through rate.
- Conducted competitor analysis to identify content gaps and opportunities for improvement, leading to a 25% increase in website engagement.
- Managed the university's blog and social media accounts, increasing website traffic by 25%.
- Collaborated with the admissions team to create personalized content for prospective students, resulting in a 20% increase in applications.
EDUCATION
Bachelor of Arts in Marketing,
ABC University
Graduated May 2013