Professional Summary
Dynamic and results-oriented Director of Advertising Coordination with over 10 years of experience in developing and executing successful advertising campaigns. Proven track record of driving revenue growth through strategic planning, innovative marketing strategies, and effective team leadership. Skilled in managing cross-functional teams, optimizing advertising budgets, and fostering strong client relationships. Seeking to leverage expertise in advertising coordination to drive business success at XYZ Company.
WORK EXPERIENCE
Director of Advertising Coordination
January 2018 - Present
ABC Company | City, State
- Developed and implemented comprehensive advertising strategies that resulted in a 20% increase in lead generation and a 15% increase in conversion rates.
- Managed a team of advertising specialists, providing guidance and support to ensure the successful execution of campaigns.
- Analyzed market trends and consumer behavior to optimize advertising efforts and drive brand awareness.
- Collaborated with sales and marketing teams to align advertising initiatives with overall business objectives.
- Oversaw the advertising budget, identifying cost-saving opportunities that resulted in a 10% reduction in advertising expenses.
Advertising Manager
March 2014 - December 2017
DEF Corporation | City, State
- Led the planning and execution of multi-channel advertising campaigns, resulting in a 25% increase in sales revenue.
- Conducted A/B testing on ad creatives to optimize performance and achieve a 30% improvement in click-through rates.
- Negotiated contracts with advertising partners to secure favorable rates and maximize ROI.
- Monitored and analyzed campaign performance metrics to make data-driven decisions and drive continuous improvement.
- Mentored and trained junior advertising team members to enhance their skills and performance.
Advertising Coordinator
June 2010 - February 2014
GHI Industries | City, State
- Coordinated the scheduling and placement of advertisements across various media channels, ensuring maximum exposure and reach.
- Managed relationships with external agencies and vendors to ensure timely delivery of advertising materials.
- Conducted market research and competitor analysis to identify opportunities for differentiation and competitive advantage.
- Implemented tracking mechanisms to measure the effectiveness of advertising campaigns and adjust strategies accordingly.
- Assisted in the development of creative briefs and marketing collateral to support advertising initiatives.
EDUCATION
Master of Business Administration,
XYZ University
Jun 20XX
Bachelor of Arts in Marketing,
ABC University
Jun 20XX