Professional Summary
Dynamic and results-oriented Director of Content Management with over 10 years of experience in developing and executing content strategies to drive engagement and achieve business goals. Proven track record of leading high-performing teams to deliver impactful content that enhances brand visibility and drives revenue growth. Skilled in content creation, distribution, and optimization across various platforms. A strategic thinker with a passion for innovation and a strong focus on achieving measurable results.
WORK EXPERIENCE
Director of Content Management
March 2018 - Present
ABC Company | City, State
- Developed and implemented a comprehensive content strategy that increased website traffic by 30% and improved conversion rates by 20%.
- Led a team of content creators and editors to produce high-quality, engaging content across multiple channels, resulting in a 40% increase in social media followers.
- Implemented SEO best practices that improved organic search rankings, leading to a 25% increase in organic traffic.
- Collaborated with cross-functional teams to align content initiatives with overall marketing and business objectives.
- Conducted regular performance analysis and reporting to track key metrics and optimize content performance.
Senior Content Manager
January 2019 - June 2022
ABC Digital | City, State
- Developed comprehensive content strategies that resulted in a 50% increase in web traffic and a 35% boost in lead generation.
- Worked closely with marketing, design, and product teams to align content initiatives with business goals, improving campaign effectiveness by 20%.
- Implemented data-driven approaches to optimize content, resulting in a 25% increase in reader engagement and a 15% improvement in conversion rates.
- Led a team of 15 content creators, providing professional development opportunities that increased team retention rates by 20%.
- Pioneered new content formats and interactive elements, enhancing user experience and increasing average time spent on the site by 22%.
- Managed a $500,000 content budget, ensuring cost-effective production and a 10% reduction in content production costs.
Content Manager
January 2016 - December 2018
XYZ Media | City, State
- Designed and implemented content strategies that resulted in a 40% increase in organic traffic and a 30% boost in audience engagement.
- Managed a team of 10 writers and editors, improving team productivity by 25% through effective training and mentorship programs.
- Oversaw the creation and maintenance of a content calendar, ensuring timely publication and coordination with marketing campaigns.
- Collaborated with the SEO team to incorporate best practices into content production, leading to a 20% increase in search engine rankings.
- Established editorial guidelines and quality standards, reducing content errors by 15% and enhancing overall content quality.
- Utilized analytics tools to track content performance, providing actionable insights that improved content strategy and audience retention by 18%.
EDUCATION
Master of Arts in Communication,
ABC University
May 2009
Bachelor of Arts in Journalism,
XYZ University
May 2007