Professional Summary
Experienced Lead Content Coordinator with a proven track record of developing and implementing successful content strategies. Skilled in managing content creation, distribution, and optimization to drive engagement and achieve business goals. Adept at leading cross-functional teams and collaborating with stakeholders to deliver high-quality content that resonates with target audiences.
WORK EXPERIENCE
Lead Content Coordinator
January 2018 - Present
XYZ Company | City, State
- Developed and executed content strategies that increased website traffic by 30% and lead generation by 25%.
- Managed a team of content creators, editors, and designers to produce engaging and SEO-optimized content across multiple platforms.
- Analyzed content performance metrics to identify trends and opportunities for optimization, resulting in a 20% increase in organic search traffic.
- Collaborated with marketing and sales teams to align content with business objectives and drive customer acquisition and retention.
- Implemented content calendar and workflow processes to streamline content production and ensure timely delivery.
Senior Content Coordinator
January 2019 - June 2022
ABC Digital | City, State
- Oversaw a comprehensive content calendar, coordinating the production of over 300 pieces of content annually, leading to a 25% increase in content alignment with marketing strategies.
- Ensured high-quality content production by implementing rigorous review processes, reducing content errors by 20%.
- Worked with marketing, design, and SEO teams to produce content that supported overall business goals, resulting in a 15% increase in campaign effectiveness.
- Utilized analytics to track content performance, providing actionable insights that refined content strategies and improved engagement by 22%.
- Introduced new content formats and interactive elements, increasing user engagement and average time on site by 20%.
- Mentored junior coordinators, enhancing their skills and productivity, leading to a 25% improvement in team performance.
Content Coordinator
February 2016 - December 2018
XYZ Media | City, State
- Managed the content calendar, ensuring timely publication and coordination with marketing campaigns, leading to a 20% increase in content consistency.
- Coordinated the production of over 200 articles and blog posts, ensuring adherence to deadlines and quality standards.
- Worked closely with writers, editors, and designers to create cohesive content, enhancing overall project success by 15%.
- Implemented basic SEO practices in content coordination, contributing to a 10% improvement in organic search traffic.
- Assisted in reviewing and editing content for accuracy and clarity, improving content quality by 18%.
- Monitored content performance using analytics tools, providing insights that improved future content planning.