Professional Summary
Dynamic and results-oriented Lead Event Marketing Coordinator with over 5 years of experience in planning, executing, and managing successful marketing events. Proven track record of driving attendance, increasing engagement, and exceeding revenue goals. Skilled in developing strategic marketing plans, managing cross-functional teams, and leveraging data analytics to optimize event performance. Adept at building strong relationships with clients, vendors, and stakeholders to ensure seamless event execution. Seeking to bring expertise in event marketing to a dynamic organization to drive growth and success.
WORK EXPERIENCE
Event Marketing Manager
January 2018 - Present
ABC Company | City, State
- Developed and implemented comprehensive event marketing strategies resulting in a 20% increase in event attendance year over year.
- Managed a team of 5 event marketing specialists, providing guidance and support for successful marketing campaigns.
- Collaborated with sales and product teams to align event marketing efforts with business objectives, resulting in a 15% increase in lead generation.
- Conducted post-event analysis to measure ROI and identify areas for improvement, leading to a 10% reduction in marketing costs while maintaining or exceeding revenue targets.
- Established partnerships with key industry influencers and organizations to enhance event visibility and drive brand awareness.
Event Marketing Coordinator
March 2015 - December 2017
XYZ Corporation | City, State
- Coordinated all aspects of event planning and execution, resulting in a 25% increase in event efficiency.
- Implemented targeted email marketing campaigns with high open and click-through rates exceeding industry benchmarks.
- Managed social media promotion for events, increasing engagement by 40% and driving a 10% increase in event registrations.
- Conducted market research and competitor analysis to identify trends and opportunities for event differentiation, leading to a 15% increase in event satisfaction ratings.
- Oversaw post-event surveys and feedback collection, resulting in a 20% improvement in attendee satisfaction scores.
Event Marketing Assistant
June 2013 - February 2015
DEF Events | City, State
- Assisted in the development of event marketing materials to enhance event visibility and attract attendees.
- Coordinated logistics for event setup and teardown, ensuring seamless execution and a positive attendee experience.
- Managed event registration and ticketing processes, resulting in a 25% increase in pre-event registrations.
- Provided on-site support during events, addressing attendee inquiries and troubleshooting issues for a smooth event flow.
- Compiled post-event reports and analytics to evaluate event performance and identify areas for improvement.
EDUCATION
Bachelor's Degree in Marketing,
XYZ University
Jun 20XX