Professional Summary
Dynamic and results-oriented Product Strategist with over 8 years of experience in developing and executing product strategies to drive business growth and enhance customer satisfaction. Adept at analyzing market trends, identifying opportunities for product innovation, and leading cross-functional teams to deliver successful product launches. Proven track record of increasing revenue, reducing costs, and improving product performance. Seeking to leverage expertise in product management, market research, and strategic planning to drive success as a Product Strategist at a forward-thinking company.
WORK EXPERIENCE
Product Strategist
June 2018 - Present
ABC Company | City, State
- Conducted market research and competitive analysis to identify market trends and customer needs, resulting in a 15% increase in market share.
- Developed and implemented product roadmaps and go-to-market strategies for new product launches, resulting in a 20% increase in revenue.
- Collaborated with cross-functional teams, including engineering, marketing, and sales, to ensure successful product development and launch.
- Defined key performance indicators (KPIs) and tracked product performance metrics to optimize product offerings and drive continuous improvement.
- Led pricing strategy initiatives that resulted in a 10% increase in profit margins.
Product Manager
March 2015 - May 2018
XYZ Company | City, State
- Managed the entire product lifecycle from ideation to launch, resulting in a 25% increase in product adoption.
- Conducted user research and gathered feedback to inform product enhancements, leading to a 30% improvement in customer satisfaction.
- Collaborated with design and engineering teams to prioritize features and deliver product updates on time and within budget.
- Implemented A/B testing strategies to optimize product features and drive a 15% increase in conversion rates.
- Worked closely with sales and marketing teams to develop product positioning and messaging that resonated with target customers.
Product Analyst
January 2012 - February 2015
DEF Company | City, State
- Analyzed market data and customer feedback to identify opportunities for product improvements, resulting in a 20% increase in product performance.
- Developed product requirements and specifications based on market research and customer insights.
- Conducted pricing analysis and implemented pricing strategies that led to a 10% increase in revenue.
- Collaborated with cross-functional teams to prioritize product features and enhancements based on business goals and customer needs.
- Monitored and reported on key product metrics to track performance and inform strategic decision-making.
EDUCATION
Bachelor of Science in Business Administration,
XYZ University
May 2011
Master of Business Administration (MBA),
ABC University
May 2013