Professional Summary
Innovative and results-driven Senior Design Strategist with over 8 years of experience in leading design projects from concept to implementation. Proven track record of developing creative strategies that drive business growth and enhance user experience. Skilled in leveraging design thinking methodologies to solve complex problems and deliver impactful solutions. Adept at collaborating with cross-functional teams to achieve project goals and exceed client expectations.
WORK EXPERIENCE
Senior Design Strategist
March 2018 - Present
ABC Company | City, State
- Led a team of designers and developers in the successful redesign of the company's website, resulting in a 30% increase in user engagement and a 20% decrease in bounce rate.
- Developed and implemented a design thinking workshop for internal teams, resulting in a 15% increase in employee satisfaction and a 10% improvement in project efficiency.
- Collaborated with the marketing department to create a new brand identity, leading to a 25% increase in brand recognition within the target market.
- Conducted user research and analysis to identify pain points and opportunities for improvement, resulting in a 40% increase in customer retention.
- Managed the design budget and resources effectively, achieving a 15% cost savings without compromising on quality.
Design Strategist
June 2015 - February 2018
XYZ Company | City, State
- Developed and executed design strategies for various client projects, resulting in a 20% increase in client satisfaction ratings.
- Conducted competitive analysis and market research to identify trends and opportunities, leading to a 10% increase in revenue for the company.
- Collaborated with the sales team to create compelling design proposals, resulting in a 30% increase in the conversion rate of new clients.
- Implemented user testing methodologies to gather feedback and iterate on design solutions, resulting in a 25% improvement in product usability.
- Presented design concepts and recommendations to clients, leading to a 15% increase in project approvals and successful implementations.
Junior Design Strategist
January 2012 - May 2015
DEF Company | City, State
- Assisted senior design strategists in developing design concepts and strategies for client projects.
- Conducted user interviews and usability testing to gather insights and feedback for design improvements.
- Created wireframes and prototypes to visualize design solutions and gather stakeholder feedback.
- Collaborated with cross-functional teams to ensure design solutions aligned with business goals and user needs.
- Participated in design reviews and provided constructive feedback to improve design quality and effectiveness.
EDUCATION
Master of Design,
ABC University
May 2012
Bachelor of Arts in Graphic Design,
XYZ University
May 2010