Professional Summary
Results-driven SEO Team Lead with over 8 years of experience in developing and implementing successful SEO strategies. Proven track record of driving organic traffic growth, improving search engine rankings, and increasing conversion rates. Skilled in leading cross-functional teams, analyzing data to make informed decisions, and staying up-to-date with the latest SEO trends. Adept at optimizing website content and improving user experience to achieve business goals.
WORK EXPERIENCE
SEO Team Lead
March 2018 - Present
ABC Company | City, State
- Led a team of SEO specialists to increase organic traffic by 40% within the first year through targeted keyword research and on-page optimization.
- Implemented technical SEO improvements resulting in a 25% increase in search engine rankings for key industry terms.
- Developed and executed link-building strategies that led to a 30% growth in referral traffic.
- Conducted regular SEO audits and competitor analysis to identify opportunities for improvement and stay ahead of industry trends.
- Collaborated with the content team to optimize website content for search engines and improve user engagement metrics.
Senior SEO Specialist
June 2015 - February 2018
DEF Company | City, State
- Managed SEO campaigns for multiple clients, resulting in a 50% average increase in organic traffic.
- Conducted A/B testing on meta tags and content to improve click-through rates and drive more qualified traffic.
- Utilized Google Analytics and other tools to track and analyze key performance indicators, providing actionable insights to improve SEO strategies.
- Worked closely with the development team to implement technical SEO best practices and ensure website performance and crawlability.
- Provided SEO training and guidance to junior team members, resulting in improved overall team performance.
SEO Analyst
January 2012 - May 2015
XYZ Company | City, State
- Conducted keyword research and analysis to identify high-potential keywords for optimization.
- Optimized website content and meta tags to improve search engine visibility and drive organic traffic growth.
- Implemented schema markup and structured data to enhance search engine results and increase click-through rates.
- Monitored and reported on SEO performance metrics, including keyword rankings, organic traffic, and conversion rates.
- Collaborated with the marketing team to align SEO strategies with overall marketing goals and initiatives.