Professional Summary
Dedicated and results-driven Content Specialist with over 5 years of experience in creating engaging and impactful content. Proven track record of developing and implementing content strategies that drive brand awareness and increase audience engagement. Skilled in content creation, SEO optimization, and data analysis. A creative thinker with a keen eye for detail and a passion for storytelling.
WORK EXPERIENCE
Content Specialist
January 2018 - Present
ABC Company | City, State
- Develop and execute content strategies to increase organic traffic by 30% within the first year.
- Create engaging and SEO-optimized content for the company blog, resulting in a 25% increase in website conversions.
- Collaborate with the marketing team to create social media campaigns that resulted in a 40% increase in follower engagement.
- Conduct keyword research and analysis to improve search engine rankings and drive organic traffic growth.
- Monitor and analyze content performance using Google Analytics to make data-driven decisions for future content creation.
Content Writer
March 2015 - December 2017
DEF Company | City, State
- Wrote and edited blog posts, articles, and website content, resulting in a 20% increase in website traffic.
- Managed a team of freelance writers to ensure content quality and consistency.
- Implemented an editorial calendar to streamline content production and improve content delivery timelines.
- Conducted A/B testing on headlines and content formats to optimize click-through rates.
- Utilized social media analytics to track content performance and make recommendations for improvement.
Assistant Content Creator
June 2013 - February 2015
GHI Company | City, State
- Assisted in the creation of multimedia content, including videos, infographics, and podcasts.
- Conducted market research to identify trending topics and keywords for content creation.
- Managed content distribution across various platforms to maximize reach and engagement.
- Collaborated with the design team to create visually appealing and shareable content.
- Implemented email marketing campaigns to promote content and drive website traffic.
EDUCATION
Bachelor's Degree in Communications,
XYZ University
Graduated: May 2013