Professional Summary
Dynamic and results-oriented Director of Content Creation with over 10 years of experience in developing and executing content strategies that drive engagement and growth. Proven track record of leading high-performing teams to deliver impactful and innovative content across various platforms. Skilled in leveraging data-driven insights to optimize content performance and achieve business objectives. A strategic thinker with a passion for storytelling and a strong focus on delivering measurable results.
WORK EXPERIENCE
Director of Content Creation
March 2018 - Present
ABC Company | City, State
- Developed and implemented a comprehensive content strategy that increased organic traffic by 40% within the first year.
- Led a team of content creators, editors, and designers to produce high-quality and engaging content across multiple channels.
- Analyzed content performance metrics to identify trends and opportunities for optimization, resulting in a 25% increase in conversion rates.
- Collaborated with cross-functional teams to align content initiatives with overall marketing and business goals.
- Managed content calendar and editorial schedule to ensure timely delivery of content that resonates with the target audience.
Content Marketing Manager
June 2014 - February 2018
DEF Company | City, State
- Spearheaded the launch of a new content marketing campaign that generated a 50% increase in lead generation.
- Conducted A/B testing on various content formats to optimize engagement and drive a 30% increase in click-through rates.
- Oversaw the development of SEO-optimized content that improved organic search rankings and drove a 20% increase in website traffic.
- Established partnerships with influencers and industry experts to amplify content reach and engagement.
- Implemented a content repurposing strategy that resulted in a 15% reduction in content production costs.
Content Writer
January 2010 - May 2014
GHI Company | City, State
- Created compelling and informative content for blog posts, social media, and email campaigns.
- Conducted keyword research and SEO analysis to optimize content for search engines.
- Managed editorial calendar and content production schedule to ensure consistent delivery of content.
- Collaborated with design and marketing teams to create visually appealing and engaging content assets.
- Monitored content performance metrics and made data-driven recommendations for content optimization.
EDUCATION
Master of Arts in Communication,
XYZ University
May 2009
Bachelor of Arts in English,
ABC University
May 2007