Professional Summary
Dynamic and results-oriented Director of Content Strategy with over 10 years of experience in developing and executing content strategies that drive engagement, increase brand visibility, and generate leads. Adept at leading cross-functional teams, analyzing data to optimize content performance, and implementing innovative strategies to meet business objectives. Proven track record of delivering measurable results through content initiatives. Seeking to leverage expertise in content strategy and leadership skills to drive growth and success at a forward-thinking organization.
WORK EXPERIENCE
Director of Content Strategy
January 2018 - Present
ABC Company | City, State
- Developed and implemented a comprehensive content strategy that increased organic website traffic by 30% within the first year.
- Led a team of content creators and strategists to produce high-quality, engaging content across multiple platforms, resulting in a 20% increase in social media followers.
- Analyzed content performance metrics and user data to identify trends and opportunities for optimization, leading to a 15% increase in conversion rates.
- Collaborated with the marketing and sales teams to align content initiatives with business goals, resulting in a 25% increase in lead generation.
- Managed content calendar and editorial schedule to ensure timely delivery of content and consistency in messaging.
Content Strategy Manager
March 2014 - December 2017
DEF Company | City, State
- Developed and executed content marketing campaigns that drove a 40% increase in email open rates and a 25% increase in click-through rates.
- Conducted A/B testing on content elements to optimize performance, resulting in a 20% improvement in engagement metrics.
- Oversaw the creation of SEO-optimized content that improved organic search rankings and drove a 35% increase in website traffic.
- Implemented a content governance framework to ensure brand consistency and compliance with industry regulations.
- Collaborated with cross-functional teams to integrate content strategies into overall marketing initiatives.
Content Strategist
June 2010 - February 2014
GHI Company | City, State
- Researched and identified target audience personas to inform content strategy and messaging, resulting in a 30% increase in audience engagement.
- Developed content for various channels, including blog posts, whitepapers, and social media, that contributed to a 50% increase in website leads.
- Utilized data analytics tools to track content performance and make data-driven decisions to optimize content strategy.
- Conducted competitive analysis to identify content gaps and opportunities for differentiation.
- Collaborated with design and UX teams to ensure content alignment with brand guidelines and user experience best practices.
EDUCATION
Master of Arts in Communication,
XYZ University
May 2010
Bachelor of Arts in Journalism,
ABC University
May 2008