Professional Summary
Dynamic and results-oriented Lead Content Curator with over 5 years of experience in creating and managing engaging content strategies. Proven track record of driving website traffic and increasing user engagement through innovative content curation techniques. Skilled in leading content teams, optimizing content for SEO, and utilizing data analytics to make informed content decisions. A creative thinker with a passion for storytelling and a strong eye for detail.
WORK EXPERIENCE
Lead Content Curator
January 2018 - Present
ABC Company | City, State
- Develop and implement content strategies to increase website traffic by 30% and user engagement by 25%.
- Lead a team of content creators and editors, providing guidance and feedback to ensure high-quality content production.
- Utilize SEO best practices to optimize content for search engines, resulting in a 20% increase in organic traffic.
- Analyze content performance metrics using Google Analytics and adjust strategies accordingly to meet KPIs.
- Collaborate with cross-functional teams to align content with marketing and branding initiatives.
Content Manager
March 2015 - December 2017
DEF Company | City, State
- Managed a team of content writers and designers to produce engaging and informative content for the company blog.
- Increased social media following by 40% through strategic content distribution and promotion.
- Implemented a content calendar to streamline content production and ensure timely delivery of materials.
- Conducted A/B testing on content headlines and formats to optimize click-through rates and engagement.
- Collaborated with the marketing team to create integrated campaigns that drove brand awareness and lead generation.
Content Specialist
June 2013 - February 2015
XYZ Company | City, State
- Researched and curated industry-specific content to position the company as a thought leader in the market.
- Managed the company's social media accounts, increasing followers by 50% within the first six months.
- Developed email marketing campaigns that resulted in a 15% increase in open rates and a 10% increase in click-through rates.
- Implemented a content feedback loop to gather insights from users and improve content relevance.
- Conducted competitor analysis to identify content gaps and opportunities for differentiation.
EDUCATION
Bachelor's Degree in Marketing,
ABC University
Jun 20XX