Professional Summary
Dynamic and results-oriented Lead Content Publisher with over 8 years of experience in creating and managing engaging content strategies. Proven track record of driving website traffic and increasing user engagement through innovative content initiatives. Skilled in team leadership, project management, and content optimization. Seeking to leverage expertise in content creation and distribution to drive growth and success at XYZ Company.
WORK EXPERIENCE
Lead Content Publisher
June 2018 - Present
ABC Company | City, State
- Developed and executed content strategies that increased website traffic by 30% within the first year.
- Managed a team of content creators and editors, providing guidance and feedback to ensure high-quality content production.
- Conducted regular content audits to identify areas for improvement and implemented SEO best practices to enhance organic search rankings.
- Collaborated with the marketing team to create engaging social media campaigns that resulted in a 25% increase in follower engagement.
- Monitored key performance indicators to track content performance and made data-driven decisions to optimize content strategy.
Content Manager
March 2015 - May 2018
DEF Company | City, State
- Led a content team in the development of a new blog section, resulting in a 40% increase in website traffic.
- Implemented a content calendar to streamline content production and ensure timely delivery of articles and blog posts.
- Conducted A/B testing on headlines and content formats to improve click-through rates and user engagement.
- Collaborated with the design team to create visually appealing infographics and multimedia content.
- Utilized Google Analytics to track content performance and identify opportunities for improvement.
Content Specialist
January 2012 - February 2015
GHI Company | City, State
- Wrote and edited blog posts, articles, and website copy to maintain a consistent brand voice.
- Conducted keyword research and implemented SEO best practices to improve search engine rankings.
- Managed social media accounts and engaged with followers to increase brand awareness and drive traffic to the website.
- Analyzed content performance metrics to identify trends and make data-driven decisions.
- Assisted in the development of email marketing campaigns to promote new content and drive conversions.
EDUCATION
Bachelor's Degree in Marketing,
XYZ University
May 2011