Professional Summary
Dynamic and results-oriented Lead Content Strategist with over 8 years of experience in developing and executing content strategies that drive engagement, increase brand awareness, and generate leads. Adept at leading cross-functional teams, analyzing data to optimize content performance, and implementing innovative strategies to meet business objectives. Proven track record of delivering measurable results through content marketing initiatives. Seeking to leverage expertise in content strategy and leadership skills to drive growth and success at a progressive organization.
WORK EXPERIENCE
Lead Content Strategist
January 2018 - Present
ABC Company | City, State
- Developed and implemented a comprehensive content strategy that increased organic website traffic by 40% within the first year.
- Led a team of content creators and designers to produce high-quality, engaging content that resulted in a 25% increase in lead generation.
- Conducted regular content audits and performance analysis to identify opportunities for optimization, resulting in a 15% improvement in conversion rates.
- Collaborated with the marketing team to align content strategy with overall marketing goals, resulting in a 30% increase in social media engagement.
- Implemented SEO best practices to improve search engine rankings, leading to a 20% increase in organic search traffic.
Senior Content Strategist
January 2019 - June 2022
ABC Digital | City, State
- Led the development of sophisticated content strategies, resulting in a 50% increase in web traffic and a 30% boost in lead generation.
- Utilized data and analytics to inform content decisions, achieving a 25% increase in engagement metrics.
- Introduced new content formats and interactive elements, enhancing user experience and increasing average time on site by 22%.
- Managed and mentored a team of content creators, improving team performance by 20% and increasing retention rates.
- Implemented continuous optimization, leading to a 15% improvement in conversion rates and a 20% reduction in bounce rates.
- Coordinated with product, design, and marketing teams to ensure alignment with business objectives, resulting in a 15% increase in campaign effectiveness.
Content Strategist
January 2016 - December 2018
XYZ Media | City, State
- Designed and implemented content strategies that increased organic traffic by 35% and audience engagement by 25%.
- Collaborated with the SEO team to incorporate best practices, leading to a 20% improvement in search engine rankings.
- Managed and maintained a content calendar, ensuring timely publication and alignment with marketing campaigns.
- Conducted in-depth audience research to tailor content, resulting in a 15% increase in reader retention.
- Monitored and analyzed content performance using analytics tools, refining strategies and improving KPIs by 18%.
- Worked with marketing and design teams to create cohesive content, supporting overall business goals and increasing conversion rates by 10%.
EDUCATION
Bachelor's Degree in Marketing,
XYZ University
Graduated: May 2012
Master's Degree in Communication,
ABC University
Graduated: May 2014