Professional Summary
Creative and results-driven Senior Content Creator with over 8 years of experience in developing engaging content strategies and producing high-quality content across various platforms. Proven track record of increasing brand visibility, engagement, and conversion rates through innovative content creation. Skilled in content marketing, SEO optimization, and social media management. Adept at leading content teams and collaborating with cross-functional teams to achieve business objectives.
WORK EXPERIENCE
Content Manager
June 2018 - Present
ABC Company | City, State
- Developed and implemented content strategies that increased organic traffic by 30% within the first year.
- Managed a team of content creators, providing guidance and feedback to ensure high-quality content production.
- Conducted keyword research and SEO optimization to improve search engine rankings, resulting in a 25% increase in organic search traffic.
- Collaborated with the marketing team to create engaging social media campaigns that led to a 40% increase in follower engagement.
- Analyzed content performance metrics and made data-driven decisions to optimize content strategy.
Senior Content Writer
March 2015 - May 2018
XYZ Company | City, State
- Wrote and edited engaging and SEO-friendly content for the company blog, resulting in a 50% increase in organic traffic.
- Conducted competitor analysis to identify content gaps and opportunities for improvement, leading to a 20% increase in website conversions.
- Managed content calendar and deadlines to ensure timely delivery of content projects.
- Collaborated with the design team to create visually appealing and shareable content assets.
- Implemented A/B testing for content headlines and formats to improve click-through rates by 15%.
Content Specialist
January 2012 - February 2015
DEF Company | City, State
- Produced multimedia content, including videos, infographics, and podcasts, to diversify content offerings and reach a wider audience.
- Conducted content audits to identify underperforming content and optimize for better engagement.
- Implemented email marketing campaigns to promote content and drive traffic to the website, resulting in a 20% increase in email click-through rates.
- Managed content distribution across various channels, including social media, email, and third-party websites.
- Collaborated with the sales team to create sales enablement content that supported lead generation efforts.
EDUCATION
Bachelor's Degree in Marketing,
XYZ University
May 2011
Master's Degree in Communication,
ABC University
May 2013