Professional Summary
Dedicated and results-driven Senior Content Specialist with over 8 years of experience in creating engaging and impactful content strategies. Proven track record of increasing website traffic by 30% and improving conversion rates by 20%. Skilled in content creation, SEO optimization, and project management. Strong analytical and problem-solving abilities with a keen eye for detail. Seeking to leverage expertise in content development and digital marketing to drive growth and success at XYZ Company.
WORK EXPERIENCE
Content Manager
January 2018 - Present
ABC Company | City, State
- Developed and implemented content strategies that increased organic traffic by 40% within the first year.
- Managed a team of content writers and editors, providing guidance and feedback to ensure high-quality deliverables.
- Conducted keyword research and SEO analysis to optimize content for search engines, resulting in a 25% increase in keyword rankings.
- Collaborated with the marketing team to create engaging social media campaigns that drove a 15% increase in follower engagement.
- Utilized Google Analytics to track content performance and make data-driven decisions for future content initiatives.
Senior Content Specialist
March 2015 - December 2017
DEF Corporation | City, State
- Led the redesign of the company blog, resulting in a 50% increase in page views and a 20% decrease in bounce rate.
- Implemented A/B testing for email marketing campaigns, leading to a 15% improvement in click-through rates.
- Managed content calendar and editorial schedule to ensure timely delivery of content across multiple platforms.
- Conducted competitor analysis to identify content gaps and opportunities for improvement, resulting in a 10% increase in market share.
- Collaborated with cross-functional teams to develop and execute integrated marketing campaigns that drove brand awareness and customer engagement.
Content Writer
June 2012 - February 2015
GHI Industries | City, State
- Wrote and edited engaging and informative blog posts, articles, and website copy.
- Conducted interviews with industry experts to gather insights for thought leadership pieces.
- Utilized SEO best practices to optimize content for search engines and improve organic traffic.
- Managed social media accounts and engaged with followers to build brand loyalty and increase customer retention.
- Monitored content performance metrics and made recommendations for content optimization based on data analysis.
EDUCATION
Bachelor's Degree in Marketing,
XYZ University
May 2012
Master's Degree in Communication,
ABC University
May 2014