Professional Summary
Results-driven SEO Specialist with over 5 years of experience in optimizing website content for search engines. Proven track record of increasing organic traffic by implementing effective SEO strategies. Skilled in keyword research, on-page optimization, and link building. Strong analytical skills combined with a creative approach to problem-solving. Looking to leverage expertise to drive organic growth for XYZ Company.
WORK EXPERIENCE
SEO Specialist
January 2018 - Present
ABC Company | City, State
- Conduct keyword research to identify high-value target keywords, resulting in a 30% increase in organic traffic.
- Optimize website content for search engines, leading to a 25% improvement in search engine rankings.
- Implement on-page optimization strategies, including meta tags and internal linking, resulting in a 20% increase in organic leads.
- Monitor and analyze website performance using Google Analytics, identifying areas for improvement and implementing solutions that led to a 15% increase in conversion rates.
- Collaborate with content creators to develop SEO-friendly content that resonates with the target audience, resulting in a 40% increase in user engagement.
SEO Specialist
March 2015 - December 2017
DEF Company | City, State
- Developed and implemented link building strategies that resulted in a 50% increase in referral traffic.
- Conducted SEO audits to identify technical issues and implemented solutions that improved website speed by 40%.
- Managed PPC campaigns to drive targeted traffic to the website, resulting in a 20% increase in conversion rates.
- Utilized A/B testing to optimize landing pages for better user experience, leading to a 30% increase in lead generation.
- Collaborated with web developers to implement schema markup for rich snippets, improving click-through rates by 15%.
SEO Specialist
June 2013 - February 2015
GHI Company | City, State
- Implemented local SEO strategies to improve visibility in target markets, resulting in a 35% increase in local search traffic.
- Conducted competitor analysis to identify opportunities for growth and developed strategies to outperform competitors.
- Utilized social media platforms to amplify content reach and engagement, resulting in a 50% increase in social referral traffic.
- Created monthly SEO reports to track key performance indicators and communicate results to stakeholders.
- Stayed up-to-date with industry trends and algorithm updates to ensure best practices were implemented.
EDUCATION
Bachelor's Degree in Marketing,
XYZ University
Jun 20XX